With the vibe of Shanghai

Shanghai West Bund along the the Huangpu River is one of the most relevant areas of contemporary culture in China. Besides it’s the most important target for international visitors of Shanghai. 

Hesse Shanghai was invited to create a new Visual Identity for the West Bund. Hesse Shanghai has won the Recognition Award and the Popularity Award of an international jury for an extensive concept and design. The design team: Klaus Hesse, Shen Tu, Jiang Yi and Zeng Ping.