The new brand design for Bucalu
Bucalu has set new standards in the Chinese market for high functionality, energy efficiency and timeless design. Bucalu developed a smart system to offer a wide range of high-tech windows, doors and building envelopes for different requirements. The new brand design also impresses with clarity, functionality and timelessness.
Since its foundation, Bucalu has been oriented towards the German art of engineering and interdisciplinary systems thinking. The design of the new brand name is based on a typeface by »Bauhaus« artist Herbert Bayer. »Bauhaus« is regarded as a pioneer in the development of a new design vocabulary that incorporates industrial manufacturing processes.
Windows, doors and building envelopes made of aluminium are self-evident but also vital products. Windows are not everything, but without windows everything is nothing. Its form the interface between inside and outside. Windows and doors are an important part of our personal security and at the same time of our freedom. The new brand design is intended to convey the sophisticated technology as well as the outstanding quality of life for living and working.